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India is a global agriculture source of power and it is agriculture country, the world largest producer of pulses, spice, medicinal and maximum cultivated area covered under rice, wheat and cotton. India agriculture contribute to the nation gross domestic product is about 18 percent. In India agriculture the factors of high soil productivity, supply of balance crop nutrients, efficient water management, improved crops, better crop protection, post harvest management for value addition and marketing are responsible for higher yield.

Now, Indian agriculture has to expand at a faster rate than before because of the need to set-up agriculture growth to generate surplus for export, and also because of exchange of product mix toward spice, medicinal, aromatic and dried fruits crop production. The rural market in India is a huge unorganized market, the rural revolution is driven by rising purchasing power, changing consumption pattern, increased access to information and communication technology.    

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